The new three-word slogan: vaccination, vaccination, vaccination

Since the Brexit campaign began and the arrival of the coronavirus pandemic the use of the English language and the way it is put across by politicians, by advertisers and by the media has been boiled down to what one could call the three-word burst. Boris Johnson started it all with his Leave campaign and then Brexit campaign once he took over as prime minister. His first three-word slogan was Take Back Control. Later his choice of three words, endlessly repeated, was Get Brexit Done. All his ministers used the same catchprase. Boris probably said them in his sleep. He certainy woke up saying them. Get Brexit Done was all we heard on TV news. It went on and on until he Got Brexit Done. But just when we thought the terrible but effective catchphrase and the three-word burst could be dropped for ever, Covid-19 turned up. Boris knew that he had to deploy the same type of three-word campaign if he was to make an impression on the population. So we got Hands, Face, Space to remind us that we had to wash our hands at every available opportunity, wear a mask in shops and public transport and keep two metres apart from everyone outside the family bubble. Boris drummed it into us every time he gave a press conference. Hands, Face, Space.Then it was Build Back Better which could have applied to either the post-Brexit or post-pandemic era. His advisers slipped up when they went for a new slogan/catch phrase which was neither a three-word burst nor alliterative. But it was out of the same language mould, a combination of plea and edict. Stay Home, Protect the NHS, Save Lives. The trouble is that everyone is doing it now. Advertising on the radio is full of three-word rubbish slogans. Total turn-off. But I'm going to introduce my own now. It's three words AND it's alliterative. Vaccination, Vaccination, Vaccination. Surely that is what must now be the absolute priority to give everyone a sense of moving in the right direction. Thanks to the BBC every night we get the latest appalling statistics rolled out on a graph to prove that everything is going in the wrong direction. More deaths, more infections, more overwhelmed intensive care units. Every night it's the same message. Worse, Worse, Worse. So please: round-the-clock jabs, young and old all vaccinated together. No let-up, no delays, no screw-ups, no whingeing, no shortages. Just Jab, Jab, Jab (sorry!).