Tuesday, 16 July 2019

The US presidential campaign race for money

In the end it's all about money. Who gets the most cash to spend on spreading the word on television and radio and in the newspapers and on social media. The US presidential 2020 race is currently a money race. Donald Trump, despite his appalling racist attack this week and his explosive leadership style is so far ahead in the cash stakes that he'll have enough funds to drown out his Democratic rivals. In the last quarter the Trump campaign team raised $108 million. What is bizarre is that some of the biggest donors were people who tried to stop Trump winning the White House in 2016. I guess they have seen on which side their bread is buttered and have got scared at the thought of some liberal-minded Democrat beating Trump and imposing nasty tax rises on the richest of the rich. Is that too cynical? Anyway, it means that the guys and girls with billions in the bank are rushing forward to donate the maximum amount allowed under campaign rules to back Trump. Meanwhile the majority of Democratic rivals are struggling for funds. In fact, apart from the five top-league candidates - Joe Biden, Bernie Sanders, Pete Buttigieg, Elizabeth Warren and Kamala Harris - the rest are beginning to look like losers on the money trail. They will have to start backing off and leaving the top five to fight it out. So, soon it will be goodbye to Beto O'Rourke, John Hickenlooper, Cory Booker, Kirsten Gillibrand, Amy Klobuchar et al. They are raising funds in the very low millions and are such long shots that they must be campaigning almost on their own with a tiny staff to back them. Elizabeth Warren on the other hand who has scooped up more than $19 million in the last quarter has taken on 300 staff! But it's all small beer compared to Trump's cash pile. It's rolling in by the million every week. Will money buy him the White House for a second term? These days it's all about mass messaging and you need huge funds to blast the country with advertising and publicity and promotion. OnLy Trump will have that sort of money. This big man with his Make America Great Again red cap is going to be on the news and in the news all the way to the 2020 election day. His Democratic rivals will have to try and squeeze in an appearance when they can. That's the way it is.

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